I have very bad skin and as a result I have to use lots of moisturizer. I have tried plenty of other moisturizers and this one is the best. I live in Florida and so I care about how the moisturizer reacts under heat. With most moisturizers the moisturizer will show up clearly on your face and can be awkward. This moisturizer doesn’t do that. It is not too thick (think Gold Bond Ultimate Healing Moisturizer) and not too thin. It also seems to be organic, which is nice. It’s doesn’t have an annoyingly strong smell like many moisturizers. For full disclosure, I am a guy and don’t usually spend a lot on moisturizers. This is the most expensive moisturizer I have ever bought, so maybe it shouldn’t come as a surprise that it’s also the best.